What Is The Difference Between Marketing And Sales?

Hello,

Many people believe that Marketing and Sales are the same thing, but that is incorrect.

Marketing is what you do to get a prospect to your sales page, motivated and ready to consider the offer.  Sales are what closes the person once they get to the sales page.

The same thing for more face to face or network marketing leads, marketing is what educates and motivates the person to want to speak with you.  Sales are what you do when you are talking with them to turn them into customers.

The message that you send to the prospects is different if you are marketing versus selling.

Use email marketing or safelists as an example.  Sending emails to cold traffic is marketing.  You do not want to sell the product in the emails.  You want to get the person interested enough to click the link.  The sales page is supposed to do the selling.

If you try to sell in the emails, then you will scare away most of the prospects.  They are not ready for the "pitch" yet.  Just get them warmed up and send them over to the sales page link.

Thanks for reading my post.

How To Get Customers to Call, Buy and Beg for MORE

     Hello Entrepreneur's.  This post will be about a very informative book that I found to be very interesting and full of knowledge.

Here's what you will find inside the book .....

How To Structure A Successful Business Plan

• Six words that sum up the keys to long-term business success. Page 22
• A single paragraph whose wisdom can be worth a fortune to any business. Page 33
• A detailed example of the system that brought in over 400,000 new customers. Page 44
• How to calculate the amount you can spend to acquire a new customer. Page 54
• How to create an advantage that your competitors can NOT copy. Page 78
• The only way to be certain you will make sales and be a business success. Page 143
• How to find out what caused a customer to buy from you. Page 229

Effective Advertising Techniques

The exact methods that cost hundreds of thousands in dollars in research and development by large corporations in one comprehensive reference.

• One of the most important rules in all of advertising. Page 17
• Four guerilla tactics that increase response in ad copy. Page 35
• How to get all the free advertising you can use. Page 105
• How to make your ads up to 1000% more effective. Page 169
• How to keep your risk to a minimum with advertising. Page 167
• The TOP words to use in your advertisements. Page 17

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Welcome To Salisbury's Entrepreneurial Outlet

Hello Visitor's,

     Welcome to Salisbury's Entrepreneurial Outlet.  Here I will post information that will be very helpful to you the entrepreneur, salesperson, and/or business marketer.  I will also include posts about informative books that I recommend for those individuals like you, that are serious in gaining knowledge to help you on your path to success.  And some of those books may even be free (you just pay shipping and handling).
     My blog is not for those "Get Rich Quick" people out there, because there is no such thing.  As any entrepreneur or business owner is aware of, it takes alot of work and knowledge to be successful.  My personal experience includes being self employed, online opportunity marketing and online product sales.
     Look for my next blog post, coming later today. This one will be especially helpful for the beginners.